Email is a key pillar of digital marketing strategy.
Email marketing is a trending way for marketing these days. It’s the most direct and effective way of connecting with the leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Some reasons why Email marketing is important according to Black Gambit: Email is the number one communication channel.
99% of consumers check their email on a daily basis. It’s the easiest communication channel.
You own your list.
On any social media platform, the account could be suspended or deleted any time, for any reason, without notice. You own your email list. No one can take those leads away.
Email just converts better.
Email marketing has a huge ROI (return on investment). Wondering if social media conversion is better?? Study says, the average order value of an email is at least three times higher than that of social media.
We help our customers with the different types of marketing emails like:
These emails are used to promote, whether it’s to promote a special offer, a new product release. The promotional email campaign could consist of 3 – 10 emails sent over a span of a few days.
Informational email could be either through newsletters or announcement emails.
Newsletters share news related to the business. It is an opportunity to share insights, thoughts and tips which bring the most value to your audience.
Announcements Email is the perfect way to inform customers of the company’s announcements, new releases, changes of services, etc.
Conclusion:Not having an email marketing strategy? This means one is missing out on sales opportunities and the chance to strengthen ties with their customers. From order confirmations to newsletters, emails are an essential aspect of the growth of the business.
Email marketing is a very cost-effective way for brands to communicate with customers and email newsletters are an essential piece of any email marketing strategy.