Guide for cold calling
Sell is a destination and the salesman is its rider. So, sales person have to travel along various roads to reach their destination. Sometimes they have to travel on unfamiliar roads. And these unfamiliar roads are called “cold calling” in the sell industry. Cold calling is an approach in which a salesperson contacts individuals without any prior meet or contact. It is similar to traditional “door knocking “but via telephonic calls. It is a source of telemarketing. It often gives unexpected results in b2b sales.
In this blog, I have mentioned tips for cold callings. Go through article and apply these tips in multiplying your sales.
Research:
Research on your prospect should be a pre-call ritual.
The research will help in building an engaging script for your prospect. Without research, you will sound selfish by showing zero investment in the person on the other end of the phone. Your prospects will be more interested if you put extra effort to understand and pinout with personalization. Pre-call research helps you pierce in the conversation with a better vision and tailored message. Go through their LinkedIn, company site, your CRM (for probable past engagement), socials, etc.
Cold call script:
Ready up a quick (30 seconds or less) cold call script to concisely communicate your purpose of the call. The objective of a cold call isn’t to pitch to someone in spite you are trying to commit to a meeting at a later date.
Put Rejection in the bowl of Motivation:
Rejection navigates to discouragement. A bad call often tries to put a stoppage in your consistency. The best sales reps keep an optimistic attitude, pick up the phone, and carry on. Just think if the river will not have bedrocks will it be able to produce its sound? Similarly, rejections are your bedrocks. Use it as motivation.
Use Trigger Events to Get Your Foot in the Door:
Demand is the best breach to deal with.
If you know exactly when they enter the market for a new seller and reach out before they start the hunt, your seemingly unexpected call may be received with much more interest.
Examples of some trigger events.
A prospect freshly joined a company or moved to a new position in the company.
New government legislation was announced that can affect your prospect’s business
Your competitor makes a dealing announcement
A big event is coming up that your prospect will attend.
Make your Prospect feel Relax and comfortable.
Cold-calling conversation should make your prospect comfortable. The longer that your prospect will remain relaxed, the more he opens up to you, and there will be more chances of you make sale in the long run.