Data Services - Black Gambit

51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success.

Data quality is crucial in the era of data-driven marketing and personalization. We specialize in identifying & enriching data to capture in-market signals & intent.

Data enrichment is used to transform marketing strategies to optimize lead generation and improve ROI. Data enrichment if done well, boosts the value of your data assets, which ultimately measures the true success of any demand generation efforts.

Data Discovery Enrichment

While having conversations with tech decision makers, we get to understand their technology challenges, their projects, how they like to learn and what content would help inform both their personal development and company technology purchase decisions. Double up the phone conversations with content preferences and digital behaviour, we tend to hit the nail on the head when it comes to prospect intent and subsequently interest levels too.